In this series of posts, I’m looking at what you need to think about to get your website to the top of Google, which mainly involves improving your Search Engine Optimisation (SEO). This article is about website content ideas to create good website content.
- How to get to the top of google for free
- The first steps to create a website for your small business
- Why Is SEO important for small businesses
- How to rank in Google – what is SEO and how it works
- SEO for business growth – how to structure your website
- How to get your website on Google’s first page creating relevant content
- How to find the best keywords for your website
- Website content ideas – how to create good website content
Website content ideas, how to create valuable website content.
If you haven’t already realised it, Search Engine Optimisation (SEO) is the lifeblood for getting traffic to your website. And having a knowledge base or a FAQ section allows you to really boost your SEO. So not only does it add value for your customers, but it also gives you so many more places where you can niche down on your keywords, giving you more opportunities to rank on Google.
Why will a knowledge base or FAQs help your business?
Most underperforming websites find that their homepage is the page that ranks for the most keywords. They rely on this page to do most of the legwork because their subpages are poorly optimised and not clear about their targeted keywords. A well-optimised site will find that the homepage contributes only a tiny amount to the site’s total traffic.
A Knowledge Base, Frequently Asked Questions, or a Blog all amount to the same thing. An open opportunity to show your expertise, add value and expand the content on your website.
As I hope you know by now, content is king with Google, and giving Google more content to consume and associate with your website is a sure-fire way of increasing traffic as long as you are strategic about what you include.
The word strategy always makes it feel a bit overwhelming. But in reality, as long as your content uses good keywords and is appropriate to your business, you will attract your target audience.
Not every page or post needs to hit the mark. If you have 2 or 3 pages that are top ranking for a commonly searched term that your target audience often uses, then you could be getting plenty of visitors. You structure each page/post to contain both the knowledge required and a section on how to work with you (or whatever you want your audience to do), then your traffic can significantly increase.
What should I include in the knowledge base or FAQs?
Anything that your target audience would be looking for related to the services you offer. Use AnswerThePublic, BuzzSumo, Quora or Reddit to investigate the types of questions they are asking. Then, do your keyword research on the question’s phrasing to see which will work the best for you.
Remember the rules for writing great content:
- Does the page mention each of its target keywords at least once? Using a WordPress plugin like Yoast SEO will tell you how often you should use the keyword in your content.
- Are there more than 300 words of text on this page? Blog posts should aim for about 500 -1000 words as a good place to start.
- If a searcher using this keyword found this page, would they have their questions answered?
- Do the page headline and subheadings contain the target keywords or variations? Again, using a WordPress plugin like Yoast SEO will tell you whether you need to add the keyword into more headings or content areas.
Start the page with the information they are looking for and then finish with your call to action. What do you want them to do? Do you want them to buy your services, buy a specific product or find out more info? Include a section that points them to what you want them to do. The aim is to keep them on your website or buy from you.
How to plan a knowledge base or FAQs?
Ok, so we know extra content is essential, and a knowledge base is an excellent place to start. So how do we go about creating one?
1. Identify the content topics.
Start with the most common questions or important information or one area of expertise. This can expand if time or money allows, but it’s essential to include the most relevant information.
2. Research the keywords
As always, everything comes down to your keywords. Make sure you research the keywords to see what is being searched for, using the keyword research planning I’ve defined in this post how to find the best keywords for your website.
3. Identify the common questions your visitors want answered.
Once you have your main topics, break them down into common questions that your target audience could ask. Then, use AnswerThePublic to drill down into the type of questions and the phrasing.
4. Bring the topic back to the services you offer
Whilst the main point of each knowledge base article or FAQ is to provide the appropriate information that the visitor is looking for, remember to think about how you will bring the topic back to something you can help the audience without being overly salesy.
These are just some website content ideas. But spending the time creating all this additional content is ultimately to generate more business. Still, it is a wasted opportunity if you provide the answer but provide no call to action for them to learn more about you and your services.
As a final point, the knowledge base or FAQs do not need to be complete before you display them to the public. Over time, you can add more articles as you discover more about what interests your customers. This will eventually build up a formidable Knowledge Base with lots of in-depth topics that will have all your competitors green with envy and make you the go-to resource for information in your field.
If you want more website content ideas or more help on boosting your website’s SEO justget in touch.